Copywriting is a major component of success in marketing your business.  Effective copywriting is not however just a manner of slinging red-hot "selling phrases".  The best copywriting is both strategic and tactical.  It works towards multiple goals at the same time.  Slipshod copywriting damages your business's potential and longevity just as surely as a poor-quality product, lack of planning, or awful customer service will.  

Why Copywriting Matters

Direct response copy (my specialty) is concerned with generating direct revenue for your business or charity;  it is primarily concerned with bringing in the dollars.  In this way direct response copy may be thought of as entirely tactical.

From a wider, strategic point of view all writing and content your business puts into the mind's of prospective and current customers is copy too.  It sells them on doing business with your business and, with current customers, on continuing to do so and also on recommending your business to others.

One direct response letter will not build a business.  A growing business will have an ongoing need for many forms of copywriting, and to ignore this is folly.  You may be able to do some or all of the writing in-house, or perhaps none of it.

Straight Talk About Copywriting Fees

I've told you here of lots of things I can do for your business: custom software, consulting, traffic blueprints, and video marketing - but what ties it together is my skills as a direct response copywriter.  You can find people who claim to be copywriters who will work for peanuts (I won't, because I am not a monkey)  but you'll be hard pressed to find one who brings more value to the table to help your project soar. 

I really am that good.

Read my stuff - if you like what you see here (I wrote everything) you'll also like having me on your team writing your copy and lending a steady hand and a fresh eye to help  steer your business to greatness.

I know for a fact: When a sales message conceals the price of the product... tries to "trick" the reader into requesting a sales call (at least from the prospect's perspective that's how not telling "how much" gets perceived)... then readers get sketchy about responding -most folks  prefer to avoid the embarrassment of speaking with a salesperson  about buying a product or service far beyond their means.

Are you any different from these people?

Probably no.

You want to know what the stuff will cost you.

Aside from this old sales-closing argument: "Effective copywriting doesn't cost you money, it makes you money..." there's the very real issue that you don't want to spend your time inquiring about services without a point-of-reference.

Here it is then.  Prices.

I quote based on the project.  Every project is different - every client situation is different.  I like to help people out - perhaps that's a weakness because I've sometimes written for a lot less than I should - I probably still do but, as a mentioned, I like to help people out.

I write emails for $100 a pop currently and sales letters range from $500-$2500, generally, depending on the level of research I need to do.  Some elaborate project could come to considerably more because I do viral software, expert video stuff, strategy consulting - stuff that adds value and for which it's reasonable, if your project merits it, to invest. 

I know that's a big spread - but a flat rate doesn't make sense to me because there is a huge difference between a 2-page direct mail letter to get an inquiry or generate a "lead"  and the sort of "buy now" internet or direct mail offer in a competitive market.  

With hard-core direct response like a salesletter which comes right out and asks for money, especially more than a few dollars... well, you'd be sorely misguided if you underestimated the resistance-to-being-sold of the average qualified buyer (aka: prospect with money)  --  those types of things  a LOT more work to get right because they involve considerable "depth" research, described in my book "7 Revelations For Writing Effective Copy"  - which I share in it's current version free right here on this website.

You can check out how I sell my services right here -  if you like the pop and sizzle of my work there, you'll like what it does for your own business too.

Involvement devices and video are particular specialties as well - stuff that makes a letter "stickier" and, frankly, more entertaining for the expanding ADHD crowd.

Call me up or ask me to call you. We'll chat.

Cheers,

 310-359-8494